Category: blog

parent blog category

Artificial Intelligence

Electric Vehicles and AI: Driving the Consumer & World Forward

Posted on

Artificial Intelligence:  Autonomous Driving Artificial Intelligence (AI) has multiple applications including streamlining and enhancing business processes, medical diagnostics, manufacturing automation, text and image generation, and autonomous driving.  Autonomous driving is an important AI application that will have a big impact on consumers in the coming years. These auto-driving AI systems may be seen as auto decisioning […]

Artificial Intelligence

Artificial Intelligence: The Business Applications

Posted on

Artificial Intelligence: An Overview and Evolving Responsively Artificial Intelligence (AI) involves creating intelligent computer systems that operate autonomously. These systems possess the ability to learn, adapt, make decisions and act in a manner similar to the human brain, utilizing advanced techniques such as Large Language Models (LLMs) and Generative AI.  AI systems can generate original […]

blog

Use Predictive Models to Maximize Your Marketing ROI

Posted on

In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their resources effectively to maximize return on investment (ROI). With countless channels, platforms, and strategies available, it’s crucial to make informed decisions that yield the best results. This is where predictive response […]

blog

The Evolution of Customer Data Platforms: Data Pipelines

Posted on

Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization […]