Who we are
Optumine provides data-driven solutions which manage and optimize customer relationships resulting in increased profits.
With deep analytics, big data and digital experience, matched with decades of customer data platform & customer intelligence solution deployment, we focus on performance-based solutions.
We strategically apply cutting edge data science, and insight techniques to directly improve business performance in areas such as digital and marketing.
Latest News
Marketing Attribution: Covering Your Bets
Marketing Attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but if you play blackjack, and count cards well, you can flip the odds on the casino. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. When attribution is […]
The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising. Digital advertising has been around for decades in the form of static ads but it took off when digital video advertising started to become mature. In the […]
NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]
How Customer Value Can Be Your Business’s Antidote for COVID-19
Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.
The Best Ideas Don’t Come From Conformists: A Digital Perspective
Imagination and opportunity drives technology. Microsoft: Co-founders Bill Gates & Paul Allen dreamed of a personal computer in every home and identified the need for software and an easy-to-use operating system. Bill & Paul dropped out of college, moved to Albuquerque, built BASIC and MS-DOS, struck a partnership with IBM, and the rest is history. […]
Services & Solutions
Customer Databases & Business Intelligence
Customer Data Lakes, Digital data source integration, Attribution & BI dashboards.
Strategic Roadmaps & Services
Customer Strategy, Assessments & Roadmaps: Marketing, Analytic, Digital & Data Integration
Data Science and Segmentation
Media Optimization, Marketing & Digital Applications, Collections, and Bad Debt
Predictive Insight (PI)
An Automated, and Digitally Integrated, Predictive Analytics Solution
SOLUTION & TECHNICAL EXPERTISE - HIGHLIGHTS
Cloud-Based Data integration & Insight
Customer Data Lake & BI development using solutions such as Spark, Amazon Web Services / EMR, Microsoft Azure, Google Cloud / Data Proc / Big Query, Snowflake, Hive, Looker & Tableau.
Digital & Attribution
Optimize online user behavior using Google Analytics 360, Adobe/Omniture and other online analytic solutions. We know how to drive value using your digital data. Marketing Attribution using Adobe, Calibermind & Leandata.
Data Science & Business Intelligence
Model Development using solutions such as Spark MLlib, Python, R & SAS. Integrated with Qubole, Databricks, Zeppelin & Zepl. Business Intelligence solutions including Tableau, Looker & Google Data Studio.