Who we are

Optumine provides data-driven solutions which manage and optimize customer relationships resulting in increased profits.

With deep analytics, big data and digital experience, matched with decades of customer data platform & customer intelligence solution deployment, we focus on performance-based solutions.

We strategically apply cutting edge data science, and insight techniques to directly improve business performance in areas such as digital and marketing.

Customer Strategy & Road Maps
Data Science & AI Solutions
Data Integration & Business Intelligence
Cloud-Based Solutions

Latest Articles & News

Electric Vehicles and AI: Driving the Consumer & World Forward

Artificial Intelligence: Autonomous Driving Artificial Intelligence (AI) has multiple applications including streamlining and enhancing business processes, medical diagnostics, manufacturing automation, ...

Artificial Intelligence: The Business Applications

Artificial Intelligence: An Overview and Evolving Responsively Artificial Intelligence (AI) involves creating intelligent computer systems that operate autonomously. These systems ...

Use Predictive Models to Maximize Your Marketing ROI

In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: ...

The Evolution of Customer Data Platforms: Data Pipelines

Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions ...

Services & Solutions

Customer Databases & Business Intelligence

Customer Data Lakes, Digital data source integration, Attribution & BI dashboards.

Strategic Roadmaps & Services​

Customer Strategy, Assessments & Roadmaps: Marketing, Analytic, Digital & Data Integration​

Data Science, AI and Segmentation

Media Optimization, Marketing & Digital Applications, Collections, and Bad Debt


A Cloud-Based Interactive Data Science & Engineering Platform


Cloud-Based Data integration & Insight​​

Customer Data Lake & BI development using solutions such as Spark, Amazon Web Services / EMR / Athena, Microsoft Azure, Google Cloud / Data Proc / Big Query, Snowflake, Hive, Looker, Tableau, & PowerBI.

Digital & Attribution

Optimize online user behavior using Google Analytics 360, Adobe/Omniture and other online analytic solutions. We know how to drive value using your digital data. Marketing Attribution using Adobe, Calibermind, Airbyte & Leandata.

Data Science, AI & Business Intelligence

Model Development using solutions such as Spark MLlib, Python, R & SAS. Integrated with Qubole, Databricks, Zeppelin, Data Robot, AWS Sagemaker, Google Colabatory. Business Intelligence solutions including Tableau, Looker, PowerBI & Google Data Studio.

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