World Cup 2022  The 2022 World Cup is underway in Qatar which will be watched by an estimated 5 Billion individuals, up from 3.6 Billion in 2018.  No other sporting event garners as much world-wide passion and interest, save the Olympics which is a near tie, and the World Cup occurs every four years so […]

As I was finishing up my final semester of grad school and interviewing for jobs, I managed to land an interview with the strategy consulting firm Peppers & Rogers Group.  The firm was founded by Don Peppers and Martha Rogers and much of their focus and methodology was based on ideas they presented in their first […]

“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was one of three messages he would reiterate to campaign workers and Clinton himself to make sure they were focused in their messaging to voters and the media. The other two were “Change […]

Marketing Attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but if you play blackjack, and count cards well, you can flip the odds on the casino. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. When attribution is […]

Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.  Digital advertising has been around for decades in the form of static ads but it took off when digital video advertising started to become mature.  In the […]