Who we are
Optumine provides data-driven solutions which help our clients manage and optimize customer relationships.
With deep analytics, big data and digital experience, matched with decades of customer data platform & customer intelligence solution deployment, we focus on performance-based solutions.
We strategically apply cutting edge data science, and insight techniques to directly improve business performance in areas such as digital and marketing.
Services & Solutions
Customer Databases & Business Intelligence
Customer Data Lakes, Digital data source integration & BI dashboards.
Strategic Roadmaps & Services
Customer Strategy, Assessments & Roadmaps: Marketing, Analytic, Digital & Data Integration
Data Science and Segmentation
Media Optimization, Marketing & Digital Applications, Collections, and Bad Debt
Latest News
NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]
How Customer Value Can Be Your Business’s Antidote for COVID-19
Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.
The Best Ideas Don’t Come From Conformists: A Digital Perspective
Imagination and opportunity drives technology. Microsoft: Co-founders Bill Gates & Paul Allen dreamed of a personal computer in every home and identified the need for software and an easy-to-use operating system. Bill & Paul dropped out of college, moved to Albuquerque, built BASIC and MS-DOS, struck a partnership with IBM, and the rest is history. […]
The Evolution of the Analytic Environment and Analytic Professional
The maturation of the analytic environment has escalated significantly in driven predominantly by low cost hardware and open source technologies such as R, Python, Julia, Hadoop, and more recently Spark. Analytic solutions such as R & Python have been around for a long time but they were not built to handle large data. Around eight […]
The World Cup & Digital Video Evolution
The World Cup is the biggest sporting event in the world by a wide margin. 3.4Billion people are expected to watch, 45% of the world’s population. 9% of the 2014 World Cup viewers streamed the content online and that is expected to grow significantly at the 2018 World Cup with over 1 Billion more individuals connected to […]
Predictive Insight (PI)
An Automated, and Digitally Integrated, Predictive Analytics Solution
SOLUTION & TECHNICAL EXPERTISE
Cloud-Based Data integration & Insight
Customer Data Lake & BI development using solutions such as Spark, Amazon Web Services / EMR, Microsoft Azure, Google Cloud / Data Proc, Snowflake, Hive, Looker & Tableau.
Digital
Optimize online user behavior using Google Analytics 360, Adobe/Omniture and other online analytic solutions. We know how to drive value using your digital data.
Data Science
Model Development using solutions such as Spark MLlib, Python, R & SAS. Integrated with Qubole, Databricks, Zeppelin & Zepl.
