“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was one of three messages he would reiterate to campaign workers and Clinton himself to make sure they were focused in their messaging to voters and the media. The other two were “Change […]

Marketing Attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but if you play blackjack, and count cards well, you can flip the odds on the casino. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. When attribution is […]

Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.  Digital advertising has been around for decades in the form of static ads but it took off when digital video advertising started to become mature.  In the […]

NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]

Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.