In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their resources effectively to maximize return on investment (ROI). With countless channels, platforms, and strategies available, it’s crucial to make informed decisions that yield the best results. This is where predictive response […]

Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization […]

Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.  The results of the treatments and […]

In a prior post I reflected on my 20 plus years of helping clients in their efforts to becoming more customer-centric. I also introduced our free online organization assessment tool which provides you with immediate feedback on where your organization is in its journey as well as suggestions on what steps you can take to […]

In Cameron Crowe’s movie Jerry McGuire, the lead character Jerry (Tom Cruise) is a sports agent.  In one of the more memorable scenes from the movie, his client Rod Tidwell (Cuba Gooding, Jr.) informs Jerry that he is not pleased with his performance as his agent.  He wants Jerry to convince him to stay on as his […]