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The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2

Posted on October 27, 2021October 26, 2021

Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.  Digital advertising has been around for decades in the form of static ads but it took off when digital video advertising started to become mature.  In the […]

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NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting

Posted on March 6, 2021October 23, 2021

NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]

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How Customer Value Can Be Your Business’s Antidote for COVID-19

Posted on December 9, 2020December 9, 2020

Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.

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Recent Posts

  • The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
  • How Customer Value Can Be Your Business’s Antidote for COVID-19

Articles

  • The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
  • How Customer Value Can Be Your Business’s Antidote for COVID-19
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