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Author: Roman Lenzen, Chief Data Scientist

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NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting

Posted on January 31, 2021January 31, 2021

NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]

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The Best Ideas Don’t Come From Conformists: A Digital Perspective

Posted on October 1, 2020January 7, 2021

Imagination and opportunity drives technology. Microsoft: Co-founders Bill Gates & Paul Allen dreamed of a personal computer in every home and identified the need for software and an easy-to-use operating system. Bill & Paul dropped out of college, moved to Albuquerque, built BASIC and MS-DOS, struck a partnership with IBM, and the rest is history. […]

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The Evolution of the Analytic Environment and Analytic Professional

Posted on April 15, 2020January 7, 2021

The maturation of the analytic environment has escalated significantly in driven predominantly by low cost hardware and open source technologies such as R, Python, Julia, Hadoop, and more recently Spark. Analytic solutions such as R & Python have been around for a long time but they were not built to handle large data.  Around eight […]

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Recent Posts

  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
  • How Customer Value Can Be Your Business’s Antidote for COVID-19
  • The Best Ideas Don’t Come From Conformists: A Digital Perspective

Articles

  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
  • How Customer Value Can Be Your Business’s Antidote for COVID-19
  • The Best Ideas Don’t Come From Conformists: A Digital Perspective
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