Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP. A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization […]
Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s. A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels. The results of the treatments and […]
World Cup 2022 The 2022 World Cup is underway in Qatar which will be watched by an estimated 5 Billion individuals, up from 3.6 Billion in 2018. No other sporting event garners as much world-wide passion and interest, save the Olympics which is a near tie, and the World Cup occurs every four years so […]
Marketing Attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but if you play blackjack, and count cards well, you can flip the odds on the casino. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. When attribution is […]