Author: Roman Lenzen, Chief Data Scientist

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Electric Vehicles and AI: Driving the Consumer & World Forward

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Artificial Intelligence:  Autonomous Driving Artificial Intelligence (AI) has multiple applications including streamlining and enhancing business processes, medical diagnostics, manufacturing automation, text and image generation, and autonomous driving.  Autonomous driving is an important AI application that will have a big impact on consumers in the coming years. These auto-driving AI systems may be seen as auto decisioning […]

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Artificial Intelligence: The Business Applications

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Artificial Intelligence: An Overview and Evolving Responsively Artificial Intelligence (AI) involves creating intelligent computer systems that operate autonomously. These systems possess the ability to learn, adapt, make decisions and act in a manner similar to the human brain, utilizing advanced techniques such as Large Language Models (LLMs) and Generative AI.  AI systems can generate original […]

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The Evolution of Customer Data Platforms: Data Pipelines

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Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization […]

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Demystifying the Customer Data Platform

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Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.  The results of the treatments and […]