In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their resources effectively to maximize return on investment (ROI). With countless channels, platforms, and strategies available, it’s crucial to make informed decisions that yield the best results. This is where predictive response […]
In a prior post I reflected on my 20 plus years of helping clients in their efforts to becoming more customer-centric. I also introduced our free online organization assessment tool which provides you with immediate feedback on where your organization is in its journey as well as suggestions on what steps you can take to […]
In Cameron Crowe’s movie Jerry McGuire, the lead character Jerry (Tom Cruise) is a sports agent. In one of the more memorable scenes from the movie, his client Rod Tidwell (Cuba Gooding, Jr.) informs Jerry that he is not pleased with his performance as his agent. He wants Jerry to convince him to stay on as his […]
As I was finishing up my final semester of grad school and interviewing for jobs, I managed to land an interview with the strategy consulting firm Peppers & Rogers Group. The firm was founded by Don Peppers and Martha Rogers and much of their focus and methodology was based on ideas they presented in their first […]