In Cameron Crowe’s movie Jerry McGuire, the lead character Jerry (Tom Cruise) is a sports agent. In one of the more memorable scenes from the movie, his client Rod Tidwell (Cuba Gooding, Jr.) informs Jerry that he is not pleased with his performance as his agent. He wants Jerry to convince him to stay on as his […]
As I was finishing up my final semester of grad school and interviewing for jobs, I managed to land an interview with the strategy consulting firm Peppers & Rogers Group. The firm was founded by Don Peppers and Martha Rogers and much of their focus and methodology was based on ideas they presented in their first […]
“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was one of three messages he would reiterate to campaign workers and Clinton himself to make sure they were focused in their messaging to voters and the media. The other two were “Change […]
Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.