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Artificial Intelligence: The Business Applications

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Artificial Intelligence: An Overview and Evolving Responsively Artificial Intelligence (AI) involves creating intelligent computer systems that operate autonomously. These systems possess the ability to learn, adapt, make decisions and act in a manner similar to the human brain, utilizing advanced techniques such as Large Language Models (LLMs) and Generative AI.  AI systems can generate original […]

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Demystifying the Customer Data Platform

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Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.  The results of the treatments and […]

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The World Cup & Digital Video Evolution

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The World Cup is the biggest sporting event in the world by a wide margin. 3.4Billion people are expected to watch, 45% of the world’s population.   9% of the 2014 World Cup viewers streamed the content online and that is expected to grow significantly at the 2018 World Cup with over 1 Billion more individuals connected to […]