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Demystifying the Customer Data Platform

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Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.  The results of the treatments and […]

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Marketing Attribution: Covering Your Bets

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Marketing Attribution: An Overview At casinos the house always wins in the long run. The odds are stacked in their favor but if you play blackjack, and count cards well, you can flip the odds on the casino. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. When attribution is […]