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Tag: Behavioral Targeting

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NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting

Posted on March 6, 2021June 13, 2022

NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]

Recent Posts

  • The Evolution of Customer Data Platforms: Data Pipelines
  • Demystifying the Customer Data Platform
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Articles

  • The Evolution of Customer Data Platforms: Data Pipelines
  • Demystifying the Customer Data Platform
  • Why Companies Fail in Their Efforts to Become More Customer-Centric and How to Overcome These Challenges
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