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The Evolution of Customer Data Platforms: Data Pipelines

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Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization […]

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Demystifying the Customer Data Platform

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Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s.  A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.  The results of the treatments and […]