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Tag: Customer Value

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Where is Your Organization in its Journey to Being More Customer-Centric?

Posted on October 12, 2022March 29, 2023

As I was finishing up my final semester of grad school and interviewing for jobs, I managed to land an interview with the strategy consulting firm Peppers & Rogers Group.  The firm was founded by Don Peppers and Martha Rogers and much of their focus and methodology was based on ideas they presented in their first […]

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Five Things Every Organization Should Be Focused on in These Uncertain Times

Posted on September 7, 2022December 13, 2022

“The economy, stupid” was a phrase coined by George Carville, campaign strategist to Bill Clinton, during the ’92 US presidential election. This was one of three messages he would reiterate to campaign workers and Clinton himself to make sure they were focused in their messaging to voters and the media. The other two were “Change […]

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How Customer Value Can Be Your Business’s Antidote for COVID-19

Posted on December 9, 2020December 13, 2022

Unprecedented times call for an unprecedented focus on your customers. Using customer value to drive the allocation of COVID limited resources will help you to not only survive but set you up to thrive once we settle into our new normal.

Recent Posts

  • Demystifying the Customer Data Platform
  • Why Companies Fail in Their Efforts to Become More Customer-Centric and How to Overcome These Challenges
  • “Show Me the MONEY!”

Articles

  • Demystifying the Customer Data Platform
  • Why Companies Fail in Their Efforts to Become More Customer-Centric and How to Overcome These Challenges
  • “Show Me the MONEY!”
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