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Tag: digital video advertising

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The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2

Posted on October 27, 2021March 3, 2023

Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.  Digital advertising has been around for decades in the form of static ads but it took off when digital video advertising started to become mature.  In the […]

Recent Posts

  • Demystifying the Customer Data Platform
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  • Demystifying the Customer Data Platform
  • Why Companies Fail in Their Efforts to Become More Customer-Centric and How to Overcome These Challenges
  • “Show Me the MONEY!”
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