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Tag: Segmentation

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NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting

Posted on March 6, 2021October 23, 2021

NextGen TV is the next generation over-the-air (OTA) broadcast standard. OTA broadcasts have been around as long as TVs. Before cable came along nearly all TV content was received through local broadcast antennas. Initially, stations such as ABC, NBC, and CBS broadcast analog signals then analog was converted to digital in the 2000s which enhanced […]

Recent Posts

  • The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
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Articles

  • The Best Ideas Don’t Come From Conformists: A Digital Perspective Part 2
  • NextGen TV: Interactive 4K Broadcast TV with Personalization & Ad Targeting
  • How Customer Value Can Be Your Business’s Antidote for COVID-19
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